The Use of Jargon in Business: Understanding the Rationale

Understanding the reasons behind the use of jargon in business is crucial for effective communication. Jargon is often seen as a barrier but also as a shorthand for specialized knowledge and identity. This article delves into why businesses use jargon, its benefits, and drawbacks, and how to balance it with plain language.

What is Jargon?

Jargon refers to specialized language or terminology used within a particular profession, group, or field. In the business world, jargon serves as a form of shorthand, making communication more efficient among members who share specialized knowledge. For example, saying 'SIL' (Semi-Independent Living) is much faster and easier than describing it in full.

Why Businesses Use Jargon: Tools for Communication and Identity

Organizations use jargon for several reasons:

Efficiency: Jargon allows for the quick and precise conveyance of complex ideas. This is particularly useful in industries like finance, where acronyms like 'ROI' (Return on Investment) are standard. Identity: Jargon can serve as a marker of group identity, creating a sense of belonging among insiders and possibly a barrier for outsiders. For instance, dentists might use dental terminology to describe procedures, which is a specialized language not commonly used in everyday conversation. Knowledge: Using jargon can establish authority and expertise. This is especially true in professional settings where jargon can demonstrate familiarity with industry-specific concepts.

However, the overuse of jargon can lead to confusion and exclusion, which is why it is important to balance jargon with clear, accessible language.

Domain Specialization and Jargon

Every specialized field develops its own jargon, and this can be quite different from the general language used outside the field. For example, a dentist might refer to your teeth by number rather than by traditional names. Similarly, police officers might use codes or numbers to refer to racial categories. Doctors and lawyers also have their own jargon, often rooted in Latin or French, which can sometimes seem like specialized shorthand.

Perceived Efficiency vs. Real Rationalization

While some argue that jargon promotes efficiency, this is not always the case. Often, jargon is rationalized as a way to communicate more specifically within a field. However, in many instances, this is simply a post-hoc justification. Professionals often embrace jargon because it feels convenient and familiar, rather than because it truly improves clarity or precision.

The Business Case for Jargon

In the business world, jargon can serve as a form of shorthand, making it easier to discuss complex concepts. For example, when CFOs discuss metrics like 'EDITDA,' or when IT teams talk about 'PPI' (Personal Identifiable Information) and 'DDoS' (Distributed Denial of Service) attacks, the use of such jargon can be more efficient than using the full terms. Once a phrase or term becomes familiar in a business context, using its jargon equivalent can feel cumbersome and inefficient.

Jargon in Professional Settings

For professionals in fields like consulting or services, the use of jargon is often necessary but can also be a double-edged sword. While it can demonstrate knowledge and expertise, it can also create a barrier for communication with clients or those outside the field. In these settings, understanding and occasionally using jargon is crucial for building professional relationships and credibility. However, overuse can lead to eye rolls, gossip, and a perception of posturing.

Thus, the key lies in finding the right balance. While jargon is a useful tool for efficient communication among insiders, it is essential to be mindful of its impact on those outside the specialized group. By understanding the rationale behind its use and incorporating it thoughtfully, professionals can enhance their communication and build stronger relationships within and outside their organizations.

Key Takeaways:

Jargon is used for efficiency, identity, and demonstrating expertise. Balancing jargon with clear language is crucial for effective communication. The use of jargon can have both positive and negative impacts, depending on the context.

Understanding and appropriately using jargon can be a valuable skill in the business world, but it is important to use it judiciously to maintain clear and effective communication.