10 Strategies to Attract Restaurant Customers for Takeaway Services

Attracting customers to a restaurant's takeaway service involves a mix of clever marketing, customer retention techniques, and engaging customer loyalty programs. Here are ten effective strategies that can help you boost your restaurant's takeaway business, making it more attractive to potential customers.

Collaborate on Special Offers with Local Businesses

One of the easiest ways to expand your customer base is by collaborating with local businesses. Cater to a broader audience by offering exclusive packages and deals in partnership with nearby shops, salons, and service providers. For instance, a discount for getting a haircut and a takeaway meal together can attract a new segment of customers who might not have otherwise visited your restaurant. Collaborations can be arranged through social media, email marketing, or direct outreach.

Offer Free Wi-Fi

Free Wi-Fi is a feature that customers increasingly value, especially when they are in a restaurant waiting for their food or doing work on their laptops. Provisioning free Wi-Fi not only enhances the customer experience but also secures their attention for longer periods, making them more likely to place additional orders or leave positive reviews. You can promote this feature through your website, social media, and local marketing materials to attract more attention to your establishment.

E-mail Marketing Incentives

Build an email list of loyal customers and send them periodic updates, special offers, and exclusive deals. Personalized email marketing can be incredibly effective in increasing customer loyalty and attracting new customers. For example, you could offer a discount on the first takeaway order for subscribers who sign up for your email list. Additionally, regular newsletters can keep your restaurant top-of-mind for your customers, encouraging them to think of your restaurant first when they are considering takeaway services.

Capitalize on Your Hours

Your takeaway service can significantly boost your revenues during off-peak hours by offering a range of promotional activities. If you operate during weekdays but have low takeaway orders in the morning, consider offering a buy-one-get-one-free (BOGOF) deal to attract breakfast customers. Similarly, offering late-night takeaway delivery can bring in customers who are looking for a midnight snack or quick meal. Highlighting these special offers on your website, social media, and local ads can encourage last-minute orders from customers who are browsing online.

Reaching Out to Local Foodies in Your Area

Identify and engage food enthusiasts in your area. Food bloggers, food vloggers, and social media influencers like receiving free meals and can help you reach a large audience. Invite them for an exclusive experience and ask them to share their experiences on social media to generate buzz. Additionally, you can hold a giveaway or a competition where local food bloggers or influencers can win free food for their followers. This strategy not only attracts new customers but also establishes your restaurant as a go-to place for food lovers.

Start a Group

Create a Facebook group or a WhatsApp group for loyal customers. This community can provide you with valuable feedback and help you stay connected with your customers on a regular basis. You can also use the group to promote special offers, share fun facts about your restaurant, and engage with customers in real-time. Consumers are often more inclined to try new things when they have a sense of community and feel valued by the restaurant.

Have an Easy to Use Online Ordering App

An intuitive and user-friendly online ordering app can significantly improve the convenience factor for your customers. Ensure that your app is accessible across multiple devices and operating systems. Use social media and local advertisements to promote the app, encouraging customers to place orders directly from your app. You can also offer exclusive discounts and rewards for users who order via your app to incentivize this convenient option.

Host Major Events

Organizing special events at your restaurant, such as themed nights, live music performances, or cultural celebrations, can draw in customers who enjoy a fun and engaging dining experience. These events can also be promoted through social media, local press, and email marketing. By hosting regular events, you can create a sense of community around your restaurant and encourage repeat business.

In conclusion, by implementing these ten strategies, you can successfully attract and retain customers for your restaurant's takeaway service. Remember to always keep your marketing efforts consistent and personalized to cater to the diverse needs and preferences of your target audience.